3. For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign. Please answer the following questions:
a. What is your intended goal and why? (3 marks)
The primary goal of this introductory campaign is to educate and attract potential customers by introducing them to EcoGelX and its benefits, emphasizing the beginner-friendly application, salon-quality results, and eco-conscious approach. Overall the main goal is to position EcoGelX as the go-to Gel-X extension kit for at-home manicures. This will help build brand awareness and generate interest to explore the company. Beyond attracting new customers, this campaign also aims to create a strong connection with beauty enthusiasts who value convenience, quality, and sustainability. By showcasing the wide range of colors, innovative formulas, and long-lasting results, EcoGelX positions itself as more than just a nail brand, but a community for those who want to express themselves through beautiful, salon-worthy nails without the cost or damage of traditional extensions. This approach not only builds excitement around the product but also fosters loyalty, encouraging customers to see EcoGelX as their go-to choice for easy, stylish, and eco-friendly manicures.