c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
The campaign creates an informative and visually pleasing experience. Visitors will feel confident that they can achieve flawless, salon-style nails at home. The clean, aesthetically pleasing visuals, step-by-step explanations, and engaging tone make the content welcoming and easy to read. By showcasing the variety of colours, sustainability efforts, and the simplicity of the product, the campaign fosters excitement and trust, encouraging visitors to take action and try EcoGelX for themselves.