b. Who are you writing for and why? (3 marks)
Beginners: These individuals are new to nail extensions and want an easy, hassle-free solution to achieve professional-quality nails at home. EcoGelX’s beginner-friendly kits make this process simple, allowing them to confidently create beautiful nails without the need for professional experience.
Eco-Conscious Consumers: This group is focused on sustainability and ethical beauty products. EcoGelX appeals to them with its non-toxic, cruelty-free, and environmentally friendly products, offering a responsible alternative to traditional nail care.
Trend followers: These consumers love staying up-to-date with the latest nail trends and want a wide range of colors and styles. EcoGelX offers seasonal collections and a variety of shades to keep them inspired and creative with their nail designs.
By focusing on these audiences, the campaign positions EcoGelX as an accessible, high-quality, and eco-friendly alternative to salon visits, meeting the needs of those seeking convenience, ethical choices, and trend-forward beauty.